BY
Kathy Patton
AI Isn’t Taking Over the World, But It Is Reshaping Creative Strategy
AI Isn’t Taking Over the World, But It Is Reshaping Creative Strategy
AI Isn’t Taking Over the World, But It Is Reshaping Creative Strategy
AI Isn’t Taking Over the World, But It Is Reshaping Creative Strategy
It’s safe to say that none of us are true experts in AI yet. How could we be? I’m certainly not claiming expert status myself. The technology is evolving faster than any discipline in modern marketing. One thing is very clear: AI isn’t taking over the world…but it is transforming it at a staggering pace. AI content is exploding faster than any tech shift before it.
Here’s a number that should make anyone in creative or marketing sit up straight: A study released in October 2025 estimated that more than half of all content on the internet is now AI-generated. Let that sink in. It took humans 30+ years to build the web as we know it. AI caught up in under three. Even more astonishing: some analysts predict we’ll hit 90% AI-generated content by early 2026.
Does that mean we’re doomed?
No. But it does mean we need to get a lot smarter about how we use AI.
Before we panic, remember this isn’t humanity’s first “shiny new thing.” In the early 2000s, every company rushed to build a website. In 2009, everything needed an app. Whenever we get a new tool, we initially misuse it, overuse it, and misunderstand it. AI is no different. We’re still in the toddler phase.
Does that mean we’re doomed?
No. But it does mean we need to get a lot smarter about how we use AI.
Before we panic, remember this isn’t humanity’s first “shiny new thing.” In the early 2000s, every company rushed to build a website. In 2009, everything needed an app. Whenever we get a new tool, we initially misuse it, overuse it, and misunderstand it. AI is no different. We’re still in the toddler phase.
Does that mean we’re doomed?
No. But it does mean we need to get a lot smarter about how we use AI.
Before we panic, remember this isn’t humanity’s first “shiny new thing.” In the early 2000s, every company rushed to build a website. In 2009, everything needed an app. Whenever we get a new tool, we initially misuse it, overuse it, and misunderstand it. AI is no different. We’re still in the toddler phase.
Does that mean we’re doomed?
No. But it does mean we need to get a lot smarter about how we use AI.
Before we panic, remember this isn’t humanity’s first “shiny new thing.” In the early 2000s, every company rushed to build a website. In 2009, everything needed an app. Whenever we get a new tool, we initially misuse it, overuse it, and misunderstand it. AI is no different. We’re still in the toddler phase.
Model Collapse Is Already Happening
Right now, we’re watching something called Model Collapse emerge. This is a decline in quality caused by AI models learning from AI-generated content instead of human-made work. When everything is created by machines and then evaluated by machines, we get diluted ideas, weaker performance, and a shrinking creative signal. We’re not getting originality; we’re getting averages.
And that’s exactly why humans matter more than ever.
Model Collapse Is Already Happening
Right now, we’re watching something called Model Collapse emerge. This is a decline in quality caused by AI models learning from AI-generated content instead of human-made work. When everything is created by machines and then evaluated by machines, we get diluted ideas, weaker performance, and a shrinking creative signal. We’re not getting originality; we’re getting averages.
And that’s exactly why humans matter more than ever.
Model Collapse Is Already Happening
Right now, we’re watching something called Model Collapse emerge. This is a decline in quality caused by AI models learning from AI-generated content instead of human-made work. When everything is created by machines and then evaluated by machines, we get diluted ideas, weaker performance, and a shrinking creative signal. We’re not getting originality; we’re getting averages.
And that’s exactly why humans matter more than ever.
Model Collapse Is Already Happening
Right now, we’re watching something called Model Collapse emerge. This is a decline in quality caused by AI models learning from AI-generated content instead of human-made work. When everything is created by machines and then evaluated by machines, we get diluted ideas, weaker performance, and a shrinking creative signal. We’re not getting originality; we’re getting averages.
And that’s exactly why humans matter more than ever.
Humans Need to Talk to Humans.
AI isn’t trying to persuade AI to buy your product. YOU are trying to persuade people to do so. Humans have instincts. We have real, hard-wired intuition that no model has. Most of us can immediately tell when an image is AI-generated, because something just feels “off”. The lighting is strange, or the anatomy is almost right but not quite. Why? Machines don’t have this instinct. We do. And that’s what makes us irreplaceable in creative work.
Humans Need to Talk to Humans.
AI isn’t trying to persuade AI to buy your product. YOU are trying to persuade people to do so. Humans have instincts. We have real, hard-wired intuition that no model has. Most of us can immediately tell when an image is AI-generated, because something just feels “off”. The lighting is strange, or the anatomy is almost right but not quite. Why? Machines don’t have this instinct. We do. And that’s what makes us irreplaceable in creative work.
Humans Need to Talk to Humans.
AI isn’t trying to persuade AI to buy your product. YOU are trying to persuade people to do so. Humans have instincts. We have real, hard-wired intuition that no model has. Most of us can immediately tell when an image is AI-generated, because something just feels “off”. The lighting is strange, or the anatomy is almost right but not quite. Why? Machines don’t have this instinct. We do. And that’s what makes us irreplaceable in creative work.
Humans Need to Talk to Humans.
AI isn’t trying to persuade AI to buy your product. YOU are trying to persuade people to do so. Humans have instincts. We have real, hard-wired intuition that no model has. Most of us can immediately tell when an image is AI-generated, because something just feels “off”. The lighting is strange, or the anatomy is almost right but not quite. Why? Machines don’t have this instinct. We do. And that’s what makes us irreplaceable in creative work.
AI Should Increase Volume Not Replace Creativity
High-volume creative production used to mean producing maybe 4-60 ads per month depending on your industry, budget, and team size. With AI, that number can skyrocket to 50-200+ assets per week, at a fraction of the cost. Should humans try to produce 1,000 ads a month? Absolutely not. Should AI? Yes! That’s what it’s good at. Your creative team should focus on crafting original, strategic, human-driven ideas that AI then iterates on. The partnership looks like this:
Humans = thinkers, originators, storytellers
AI = fast, scalable executor
This is how you avoid creative dilution while gaining the speed and testing power AI offers.
AI Should Increase Volume Not Replace Creativity
High-volume creative production used to mean producing maybe 4-60 ads per month depending on your industry, budget, and team size. With AI, that number can skyrocket to 50-200+ assets per week, at a fraction of the cost. Should humans try to produce 1,000 ads a month? Absolutely not. Should AI? Yes! That’s what it’s good at. Your creative team should focus on crafting original, strategic, human-driven ideas that AI then iterates on. The partnership looks like this:
Humans = thinkers, originators, storytellers
AI = fast, scalable executor
This is how you avoid creative dilution while gaining the speed and testing power AI offers.
AI Should Increase Volume Not Replace Creativity
High-volume creative production used to mean producing maybe 4-60 ads per month depending on your industry, budget, and team size. With AI, that number can skyrocket to 50-200+ assets per week, at a fraction of the cost. Should humans try to produce 1,000 ads a month? Absolutely not. Should AI? Yes! That’s what it’s good at. Your creative team should focus on crafting original, strategic, human-driven ideas that AI then iterates on. The partnership looks like this:
Humans = thinkers, originators, storytellers
AI = fast, scalable executor
This is how you avoid creative dilution while gaining the speed and testing power AI offers.
AI Should Increase Volume Not Replace Creativity
High-volume creative production used to mean producing maybe 4-60 ads per month depending on your industry, budget, and team size. With AI, that number can skyrocket to 50-200+ assets per week, at a fraction of the cost. Should humans try to produce 1,000 ads a month? Absolutely not. Should AI? Yes! That’s what it’s good at. Your creative team should focus on crafting original, strategic, human-driven ideas that AI then iterates on. The partnership looks like this:
Humans = thinkers, originators, storytellers
AI = fast, scalable executor
This is how you avoid creative dilution while gaining the speed and testing power AI offers.
Every AI Creative Strategy Needs Its Own Timeline
AI cannot just be tossed into your existing workflow. It needs:
Every AI Creative Strategy Needs Its Own Timeline
AI cannot just be tossed into your existing workflow. It needs:
Every AI Creative Strategy Needs Its Own Timeline
AI cannot just be tossed into your existing workflow. It needs:
Every AI Creative Strategy Needs Its Own Timeline
AI cannot just be tossed into your existing workflow. It needs:
The Future Isn’t AI vs. Humans. It’s AI with Humans
Creative teams shouldn’t fear AI. They should fear ignoring AI. Not because it will replace them, but because the marketers who embrace AI as a performance-testing machine will outperform those who don’t by producing vastly more learnings, more quickly, with less cost. AI is the most powerful learning tool the industry has ever had. But the ideas? The instinct? The brand voice? The emotional nuance?
That’s still us.
The Future Isn’t AI vs. Humans. It’s AI with Humans
Creative teams shouldn’t fear AI. They should fear ignoring AI. Not because it will replace them, but because the marketers who embrace AI as a performance-testing machine will outperform those who don’t by producing vastly more learnings, more quickly, with less cost. AI is the most powerful learning tool the industry has ever had. But the ideas? The instinct? The brand voice? The emotional nuance?
That’s still us.
The Future Isn’t AI vs. Humans. It’s AI with Humans
Creative teams shouldn’t fear AI. They should fear ignoring AI. Not because it will replace them, but because the marketers who embrace AI as a performance-testing machine will outperform those who don’t by producing vastly more learnings, more quickly, with less cost. AI is the most powerful learning tool the industry has ever had. But the ideas? The instinct? The brand voice? The emotional nuance?
That’s still us.
The Future Isn’t AI vs. Humans. It’s AI with Humans
Creative teams shouldn’t fear AI. They should fear ignoring AI. Not because it will replace them, but because the marketers who embrace AI as a performance-testing machine will outperform those who don’t by producing vastly more learnings, more quickly, with less cost. AI is the most powerful learning tool the industry has ever had. But the ideas? The instinct? The brand voice? The emotional nuance?
That’s still us.
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TRENDS & FUTURE
The New Luxury — Data says resale is no longer a side hustle, it’s a category.
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PRODUCT DESIGN
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MARKETING
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We are more than an agency. We are a global collective focused on bringing creativity and innovation to consumer brands. We leverage our deep experience to partner with industry leaders and inspired brands, bringing big ideas to life and moving business forward.
©2026 Brandissimo.us
Let's Chat
hello@brandissimo.us
Careers & Applications
hiring@brandissimo.us
We are more than an agency. We are a global collective focused on bringing creativity and innovation to consumer brands. We leverage our deep experience to partner with industry leaders and inspired brands, bringing big ideas to life and moving business forward.
©2026 Brandissimo.us
Let's Chat
hello@brandissimo.us
Careers & Applications
hiring@brandissimo.us
We are more than an agency. We are a global collective focused on bringing creativity and innovation to consumer brands. We leverage our deep experience to partner with industry leaders and inspired brands, bringing big ideas to life and moving business forward.
Let's Chat
hello@brandissimo.us
Careers & Applications
hiring@brandissimo.us
©2026 Brandissimo.us
We are more than an agency. We are a global collective focused on bringing creativity and innovation to consumer brands. We leverage our deep experience to partner with industry leaders and inspired brands, bringing big ideas to life and moving business forward.
©2026 Brandissimo.us
Let's Chat
hello@brandissimo.us
Careers & Applications
hiring@brandissimo.us